You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
It’s through mistakes that you actually can grow. You have to get bad in order to get good.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Never fall in love with an idea. They’re whores. If the one you’re with isn’t doing the job, there’s always, always, always another.”