IMAGE EDITING CAN MAKE EVEN THE MOST ORDINARY PICTURES LOOK EXTRAORDINARY
Editing can be as simple as colour / contrast / brightens adjustments, cropping, scaling. Or little fiddlier with tasks, such as photo restoration. Or as complex as creating entirely new images using multilayered composites.
Images can give a boost to almost any text content, whether part of a message, web page, Facebook posts or Tweeter feeds. Used on their own, or combined with type and graphics, images influence the way we perceive the world.
Photoshop and similar apps give designers and photographers the tools to enhance, or entirely change what camera originally captured. Put a good visual artist and Photoshop together and what you have is a dream image factory.